Jervais Choo is the Deputy Director for Organisational Design and Innovation (ODI), and currently heads the Innovation Programme office at the National Heritage Board. The division is responsible for business and digital transformation through creative solutioning to identify and incubate innovative solutions for the heritage sector, and explores new and frontier technologies and works with organisations, companies and agencies to explore the application of digital concierge/AI-chatbot solutions for museum experiences, autonomous robotics/IoT, and explorations in virtual and immersive environments.

Jervais founded the DigiMuse programme in 2017, an initiative aimed at building a vibrant cultural sector that is invested in digital innovation and has held other portfolios in the past decade including Programme Director for the Singapore Night Festival and the Singapore Heritage Festival, and Deputy Director of the National Museum of Singapore.