Xiang Yong is a Professor of the School of Arts at Peking University (SAPKU) and Dean of the Institute for Cultural Industries at Peking University (ICIPKU), where he is leader of Cultural Economics and Creative Management Project. He joined the PKU cultural industries research group in 2003.
He taught the courses, Studies on the Management of Creativity, Strategy and Management of Culture Industries etc. at School of Arts, PKU. His academic interest is focusing on cultural & creative industries, management of the art, culture and creativity, and human resource development & management.
Prof. Xiang has visited some universities in USA, UK, Italy, Australia, Japan, South Korea in these years. He was Academic Visitor, Judge Business School, the University of Cambridge (2010-2011), and visiting scholar at Faculty of Economics Marco Biagi, University of Modena, Reggio Emilia (Otc.2010), Italy. He is Honorary Visiting Professor of Business School at London Metropolitan University since 2010, Guest Professor to The Chinese University of Hong Kong since 2019. He is a senior cultural and creative industries (CCIs) consultant to the governments, companies and institutions in China and UNCTAD. He was awarded one of the Top 10 Excellent Scholars of CCI in China in 2012. He is co-editors of China Cultural and Creative Industries Reports 2013, which is published by Springer, 2013 and is a joint founder of the International Association of Culture and Creative Industries (London, Hong Kong), Member of the Advisory Committee of the International Center for Creativity and Sustainable Development under the auspices of UNESCO Since 2019.