Dr Natalia Grincheva is a Program Leader in Arts Management at LASALLE College of the Arts, University of the Arts Singapore, and an Honorary Senior Research Fellow in the Digital Studio at the University of Melbourne. She is an internationally recognised expert in innovative forms and global trends in contemporary museology, digital diplomacy and international cultural relations. Her professional engagements include her dedicated work for the International Fund for Cultural Diversity at UNESCO (2011) and International Federation of Coalitions for Cultural Diversity (2011–2015), her research industry placement at ACMI X creative hub at the Australian Center for the Moving Image (2017–2019) as well as service for the international Cultural Research Network (CRN) (2018–2020).