GONG Yidan graduated from the MACM Progrmame of CUHK in 2016 is currently a PhD student of Taylor’s University, Malaysia. Her research interests are mainly on theatre audience experience, arts management and cultural policy. With her great passion to theatre, she has been worked as a theatre practitioner in Guangzhou and Chengdu for around 8 years during which she undertakes responsibilities of various roles, from producer to marketing planner. She is now the producer and vice-director of Children’s Theatre and Theatre Education Centre at the Sichuan People’s Arts Theatre and also a freelance project planner.